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	<title>Book to eBook .com</title>
	<link>http://www.booktoebook.com/ebook</link>
	<description>eBook Industry News and Events for the Digital Publisher</description>
	<pubDate>Wed, 20 Feb 2008 15:59:11 +0000</pubDate>
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		<title></title>
		<link>http://www.booktoebook.com/ebook/2008/02/20/26/</link>
		<comments>http://www.booktoebook.com/ebook/2008/02/20/26/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 15:59:11 +0000</pubDate>
		<dc:creator>edwinfager</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.booktoebook.com/ebook/2008/02/20/26/</guid>
		<description><![CDATA[March 6, 2008 - Toronto: Book Net Canada hosts its Publishing Technology Forum 2008: Harnessing Digital Opportunity. Speakers include;
Mark Wilson, O&#8217;Reilly Media
Digital content allows almost instant access to information that internet-users demand. But in the age when albums give way to single songs, how can book
]]></description>
			<content:encoded><![CDATA[<p>March 6, 2008 - Toronto: Book Net Canada hosts its Publishing Technology Forum 2008: Harnessing Digital Opportunity. Speakers include;</p>
<p><strong>Mark Wilson, O&#8217;Reilly Media</strong><br />
Digital content allows almost instant access to information that internet-users demand. But in the age when albums give way to single songs, how can book  <a href="http://www.booktoebook.com/ebook/2008/02/20/26/#more-26" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
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		<item>
		<title>CodeMantra - Universal PDF Format</title>
		<link>http://www.booktoebook.com/ebook/2008/02/17/codemantra-universal-pdf-format/</link>
		<comments>http://www.booktoebook.com/ebook/2008/02/17/codemantra-universal-pdf-format/#comments</comments>
		<pubDate>Sun, 17 Feb 2008 10:10:48 +0000</pubDate>
		<dc:creator>edwinfager</dc:creator>
		
		<category><![CDATA[Vendors]]></category>

		<category><![CDATA[CodeMantra]]></category>

		<guid isPermaLink="false">http://www.booktoebook.com/ebook/2008/02/17/codemantra-universal-pdf-format/</guid>
		<description><![CDATA[ The Universal PDFSM solution from codeMantra allows publishers to have one fully-compliant file created for nine of the leading electronic book distributors, as well as for several additional electronic content aggregators.
]]></description>
			<content:encoded><![CDATA[<p> The Universal PDF<sup>SM</sup> solution from codeMantra allows publishers to have one fully-compliant file created for nine of the leading electronic book distributors, as well as for several additional electronic content aggregators.  <a href="http://www.booktoebook.com/ebook/2008/02/17/codemantra-universal-pdf-format/#more-25" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Kindle Sample Readings</title>
		<link>http://www.booktoebook.com/ebook/2008/02/16/kindle-sample-chapters/</link>
		<comments>http://www.booktoebook.com/ebook/2008/02/16/kindle-sample-chapters/#comments</comments>
		<pubDate>Sat, 16 Feb 2008 06:51:09 +0000</pubDate>
		<dc:creator>edwinfager</dc:creator>
		
		<category><![CDATA[Digital Products]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.booktoebook.com/ebook/2008/02/16/kindle-sample-chapters/</guid>
		<description><![CDATA[A number of publishers offer web browsers the opportunity to read a sample selection from a book online, often via a PDF file.
Amazon, is copying the features available in its online Search Inside functionality by allowing Kindle readers to read selections from available titles at no cost. If the reader
]]></description>
			<content:encoded><![CDATA[<p style="text-align: left">A number of publishers offer web browsers the opportunity to read a sample selection from a book online, often via a PDF file.</p>
<p style="text-align: left">Amazon, is copying the features available in its online Search Inside functionality by allowing Kindle readers to read selections from available titles at no cost. If the reader <a href="http://www.booktoebook.com/ebook/2008/02/16/kindle-sample-chapters/#more-23" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>What is a DAD?</title>
		<link>http://www.booktoebook.com/ebook/2008/02/14/what-is-a-dad/</link>
		<comments>http://www.booktoebook.com/ebook/2008/02/14/what-is-a-dad/#comments</comments>
		<pubDate>Thu, 14 Feb 2008 11:08:58 +0000</pubDate>
		<dc:creator>edwinfager</dc:creator>
		
		<category><![CDATA[eBook Basics]]></category>

		<guid isPermaLink="false">http://www.booktoebook.com/ebook/?p=21</guid>
		<description><![CDATA[What is a digital asset distributor? Mike Shatzkin of Idea Logical presents a succint summary of what  services a DAD provides.
What is a DAD - Digital Asset Distributor
]]></description>
			<content:encoded><![CDATA[<p>What is a digital asset distributor? Mike Shatzkin of Idea Logical presents a succint summary of what  services a DAD provides.</p>
<p><a href="http://www.pma-online.org/articles/shownews.aspx?id=2531">What is a DAD - Digital Asset Distributor</a></p>
]]></content:encoded>
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		<item>
		<title>TidBits</title>
		<link>http://www.booktoebook.com/ebook/2008/02/14/tidbits/</link>
		<comments>http://www.booktoebook.com/ebook/2008/02/14/tidbits/#comments</comments>
		<pubDate>Thu, 14 Feb 2008 09:30:55 +0000</pubDate>
		<dc:creator>edwinfager</dc:creator>
		
		<category><![CDATA[Digital Products]]></category>

		<guid isPermaLink="false">http://www.booktoebook.com/ebook/?p=20</guid>
		<description><![CDATA[TidBits, a line of PDF books offered by O&#8217;Reilly is another example of repackaging content to maximize revenue.
Only available as a PDF file and priced at $10 to $15. Each Tidbits book has 100 to 200 pages.
]]></description>
			<content:encoded><![CDATA[<p>TidBits, a line of PDF books offered by O&#8217;Reilly is another example of repackaging content to maximize revenue.</p>
<p>Only available as a PDF file and priced at $10 to $15. Each Tidbits book has 100 to 200 pages.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Amazon Shorts</title>
		<link>http://www.booktoebook.com/ebook/2008/02/14/amazon-shorts/</link>
		<comments>http://www.booktoebook.com/ebook/2008/02/14/amazon-shorts/#comments</comments>
		<pubDate>Thu, 14 Feb 2008 09:23:17 +0000</pubDate>
		<dc:creator>edwinfager</dc:creator>
		
		<category><![CDATA[Digital Products]]></category>

		<guid isPermaLink="false">http://www.booktoebook.com/ebook/?p=19</guid>
		<description><![CDATA[Amazon shorts are 10 to 14 page articles in Adobe Acrobat PDF format priced at $0.49.
The publisher incurs no expense for printing or shipping the publication, as its a 100% digitial product.
You can take a book, extract a few pages and repackage it as an Amazon Short if you wish.
If the reader likes it he might [...]]]></description>
			<content:encoded><![CDATA[<p>Amazon shorts are 10 to 14 page articles in Adobe Acrobat PDF format priced at $0.49.</p>
<p>The publisher incurs no expense for printing or shipping the publication, as its a 100% digitial product.</p>
<p>You can take a book, extract a few pages and repackage it as an Amazon Short if you wish.</p>
<p>If the reader likes it he might purchase the entire book. Either way the author/publisher makes money.</p>
<p>This is another example of repackaging existing content in a new format that can be monetized to maximize revenue.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.booktoebook.com/ebook/2008/02/14/amazon-shorts/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Taking a Journal Online - Journal of Marine Research</title>
		<link>http://www.booktoebook.com/ebook/2008/02/13/taking-a-journal-online-journal-of-marine-research/</link>
		<comments>http://www.booktoebook.com/ebook/2008/02/13/taking-a-journal-online-journal-of-marine-research/#comments</comments>
		<pubDate>Thu, 14 Feb 2008 04:16:42 +0000</pubDate>
		<dc:creator>edwinfager</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[journals]]></category>

		<guid isPermaLink="false">http://www.booktoebook.com/ebook/?p=17</guid>
		<description><![CDATA[Taking a journal online can be a duanting task. This Ingenta case study highlights the process that the Journal of Marine Research when through to take their journal online.
]]></description>
			<content:encoded><![CDATA[<p>Taking a journal online can be a duanting task. This Ingenta case study highlights the process that the Journal of Marine Research when through to take their journal online.</p>
<p> <a href="http://www.booktoebook.com/ebook/2008/02/13/taking-a-journal-online-journal-of-marine-research/#more-17" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Digital Asset Marketing</title>
		<link>http://www.booktoebook.com/ebook/2008/02/13/digital-asset-marketing/</link>
		<comments>http://www.booktoebook.com/ebook/2008/02/13/digital-asset-marketing/#comments</comments>
		<pubDate>Thu, 14 Feb 2008 02:48:30 +0000</pubDate>
		<dc:creator>edwinfager</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.booktoebook.com/ebook/?p=16</guid>
		<description><![CDATA[The key to maximizing revenue with Digital assets is to think not of eBooks, but to think of content repackaging. You don&#8217;t want to limit yourself to the traditional book format.
How can your assets be packaged and sold? Do not become fixated on marketing a book. Think of what your customers want.
It may be a complete [...]]]></description>
			<content:encoded><![CDATA[<p>The key to maximizing revenue with Digital assets is to think not of eBooks, but to think of content repackaging. You don&#8217;t want to limit yourself to the traditional book format.</p>
<p>How can your assets be packaged and sold? Do not become fixated on marketing a book. Think of what your customers want.</p>
<p>It may be a complete book, or it may be a chapter, a summary of the book, or a mashup of chapters from various books. You might sell access to a book manuscript that is a work in progress as O&#8217;Reilly does or you may wish to sell customers subscription access to an online library of related titles. Tokyopop has been quite successful selling images from its Japanese Magna comics as cell phone wallpapers.</p>
<p>At Kensai International we see our publishing clients always trying new ways of packaging information. Some of these intiatives have proven to be very profitable.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>LibreDigital Brings Book “Mash-ups” to Publishing World</title>
		<link>http://www.booktoebook.com/ebook/2008/02/13/libredigital-brings-book-%e2%80%9cmash-ups%e2%80%9d-to-publishing-world/</link>
		<comments>http://www.booktoebook.com/ebook/2008/02/13/libredigital-brings-book-%e2%80%9cmash-ups%e2%80%9d-to-publishing-world/#comments</comments>
		<pubDate>Thu, 14 Feb 2008 02:18:31 +0000</pubDate>
		<dc:creator>edwinfager</dc:creator>
		
		<category><![CDATA[Vendors]]></category>

		<guid isPermaLink="false">http://www.booktoebook.com/ebook/?p=15</guid>
		<description><![CDATA[NEW YORK – February 12, 2008 – At the O’Reilly Tools of Change for Publishing Conference, LibreDigital, a division of NewsStand, Inc., today announced the availability of its next-generation eCompile Service, a technology enhancement to the LibreDigital Internet Warehouse for Publishers that empowers forward-thinking publishers to provide consumers with book “mash-ups” – or custom books [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><strong>NEW YORK – February 12<span style="color: black">, 2008 </span></strong><span style="color: black">– At the O’Reilly Tools of Change for Publishing Conference, LibreDigital</span>, a division of NewsStand, Inc., today announced the availability of its next-generation eCompile Service, a technology enhancement to the LibreDigital Internet Warehouse for Publishers that empowers forward-thinking publishers to provide consumers with book “mash-ups” – or custom books made from content compiled from different book titles in publisher portfolios. The updated service allows publishers to instantly re-compile and repurpose their content so readers can order a single book with content from multiple titles, while allowing publishers to protect copyrights.</p>
<p class="MsoNormal"><strong><span style="font-weight: normal">“Whether it’s music, software applications or books, consumers today want instant gratification and access to dynamic content that’s customized for their particular needs,” said Craig Miller, Vice President and General Manager of LibreDigital. “For book publishers, digital strategies are quickly evolving to include delivery of both on- and off-line content in the format consumers choose. Our enhanced eCompile Service is designed to help publishers do just that while creating new opportunities to re-monetize their content across a variety of digital, print and mobile platforms.” </span></strong></p>
<p class="MsoNormal">The LibreDigital eCompile Service is designed for publishers looking to compose discrete and “on-the-fly” books from content taken from multiple sources. The newest version is unique in that it makes it easy to compile such items with rights and permissions intact – protecting authors and copyrights.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.booktoebook.com/ebook/2008/02/13/libredigital-brings-book-%e2%80%9cmash-ups%e2%80%9d-to-publishing-world/feed/</wfw:commentRss>
		</item>
		<item>
		<title>codeMantra Selected by Continuum International</title>
		<link>http://www.booktoebook.com/ebook/2008/02/13/codemantra-selected-by-continuum-international/</link>
		<comments>http://www.booktoebook.com/ebook/2008/02/13/codemantra-selected-by-continuum-international/#comments</comments>
		<pubDate>Thu, 14 Feb 2008 02:15:00 +0000</pubDate>
		<dc:creator>edwinfager</dc:creator>
		
		<category><![CDATA[Vendors]]></category>

		<guid isPermaLink="false">http://www.booktoebook.com/ebook/?p=14</guid>
		<description><![CDATA[Jan 04, 2008. Continuum International Publishing Group announced the appointment of codeMantra as provider of digital conversion and distribution services.
Continuum International Publishing Group Ltd is an academic and trade publisher specialising in Humanities and Social Science subjects. It publishes about 500 new books each year and has a backlist of around 6,000 titles.
]]></description>
			<content:encoded><![CDATA[<p align="justify"><strong>Jan 04, 2008. </strong>Continuum International Publishing Group announced the appointment of codeMantra as provider of digital conversion and distribution services.</p>
<p align="justify">Continuum International Publishing Group Ltd<strong> </strong>is an academic and trade publisher specialising in Humanities and Social Science subjects. It publishes about 500 new books each year and has a backlist of around 6,000 titles.</p>
]]></content:encoded>
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