Digital Asset Marketing
February 13, 2008
The key to maximizing revenue with Digital assets is to think not of eBooks, but to think of content repackaging. You don’t want to limit yourself to the traditional book format.
How can your assets be packaged and sold? Do not become fixated on marketing a book. Think of what your customers want.
It may be a complete book, or it may be a chapter, a summary of the book, or a mashup of chapters from various books. You might sell access to a book manuscript that is a work in progress as O’Reilly does or you may wish to sell customers subscription access to an online library of related titles. Tokyopop has been quite successful selling images from its Japanese Magna comics as cell phone wallpapers.
At Kensai International we see our publishing clients always trying new ways of packaging information. Some of these intiatives have proven to be very profitable.
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